Renaming, Rebranding and new website for Avant.gold
Challenge:
The gold market is flooded with underwhelming websites that feel dated and unappealing. The founders of Avant.gold wanted their brand and website to be a better fit with their audience. They wanted to attract clients that were confident spending several thousands of pounds on the purchase of gold. With marketing leading ambitions they knew that they had to set the right tone.
We were challenged with a complete renaming, rebranding and a new website to give them the tools to become the market leaders.
Solution:
As always, we worked closely with the client to deliver the following services:
- market research
- brand analysis
- renaming
- rebranding
- website design
- new website development
- hosting and website management
- ongoing support
After carrying out research we presented several potential new names for the company. There were a couple of other close contenders, but Avant.gold did enough to steal the limelight!
With a new name in place, we shortlisted a handful of visual brand concepts to walkthrough with the client. The variations included a focus on luxury, the process, lifestyle, and so on. The eventual direction was lifestyle as this hit the right note with what Avant.gold was about.
A new website was designed and custom-built in WordPress, using our editor focused approach for ease of content management.
Results:
Avant.gold is now a premium gold purchasing service that provides its growing team with the platform that aligns with the calibre of clients they want to work with.
We’ve created a luxurious brand that stands out in the marketplace, along with a new website that’s fast, user-friendly and mobile-friendly, with an easy-to-manage CMS and built to support SEO.
